Industry News

Eco Cleaning Products: The Future of Sustainable Hospitality Operations

Luciana Nogales

Why Eco Cleaning Products Matter More Than Ever

In the evolving world of vacation rentals and professional cleaning, sustainability is no longer just a buzzword—it’s a business imperative. Guests are more conscious than ever of the environmental footprint of their travel and accommodation. Property managers are under pressure to deliver not only impeccable service but also responsible operations. For cleaning companies, this presents both a challenge and a massive opportunity. Enter: eco cleaning products.

These environmentally friendly alternatives to traditional chemical-based cleaners are safer for people, pets, and the planet. More importantly, they are now increasingly effective, affordable, and scalable. When paired with a platform like Doinn, which automates and optimizes housekeeping operations, the combination becomes a game-changer for professional cleaning services in the short-term rental (STR) industry.

This comprehensive guide will explore what eco cleaning products are, why they matter, how they benefit cleaning companies and property managers, and how tools like Doinn help implement green practices effectively.

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What Are Eco Cleaning Products?

Eco cleaning products are cleaning agents that are made from natural, non-toxic, biodegradable ingredients. Unlike traditional chemical cleaners, these products are designed to minimize harm to both the environment and human health.

They typically feature:

  • Plant-based surfactants instead of petroleum-based chemicals.
  • No phosphates, parabens, or synthetic dyes.
  • Packaging made from recycled or compostable materials.
  • Cruelty-free and often vegan-certified.

Examples of common eco cleaning product brands include:

Why Eco Cleaning Matters in the STR Industry

The vacation rental industry is uniquely positioned to lead the charge in sustainable cleaning. Here’s why:

1. High Guest Turnover

Properties are cleaned more frequently than in long-term rentals or hotels, increasing the environmental footprint. Switching to eco products reduces chemical usage and plastic waste.

2. Guest Expectations

More travelers today prioritize sustainability. A Booking.com survey found 73% of travelers prefer eco-conscious accommodations.

3. Regulatory Pressures

Cities and municipalities in Europe and North America are introducing legislation that favors or mandates the use of sustainable products.

4. Brand Differentiation

Highlighting green practices in your listings boosts brand reputation and drives bookings.

Benefits of Eco Cleaning Products for Cleaning Companies

1. Healthier Work Environment

Cleaners avoid exposure to harsh chemicals, reducing respiratory issues, allergies, and skin irritation.

2. Reduced Liability

Fewer health claims or worker comp issues related to chemical exposure.

3. Competitive Advantage

More clients seek partners aligned with their values. Using eco products can win contracts with eco-conscious property managers.

4. Long-Term Cost Savings

Though unit costs may be slightly higher, reduced damage to surfaces and fewer health-related absences add up to real savings.

How to Transition to Eco Cleaning Products

Switching to eco products doesn’t mean sacrificing performance or profitability. Here’s how to do it right:

Step 1: Audit Your Current Products

List all the cleaning agents you use and review their ingredients. Use databases like the Environmental Working Group (EWG) to check toxicity levels.

Step 2: Select Certified Green Alternatives

Look for certifications such as:

  • EU Ecolabel
  • Green Seal
  • EcoCert
  • Leaping Bunny

Step 3: Train Your Team

Teach proper dilution, application, and storage. Even green products can be used inefficiently if teams aren’t trained.

Step 4: Communicate the Change

Update clients and include it in marketing materials. This can be a valuable differentiator.

Step 5: Track Results

Monitor cleaner satisfaction, supply usage, client feedback, and cost over time.

Integrating Eco Practices with Doinn

Doinn’s digital operations platform enables cleaning companies to manage tasks, communicate with teams, and streamline services. It’s the ideal partner for an eco-transition.

1. Task Customization

Set eco-specific protocols in the task checklist: e.g., use vinegar-based glass cleaner, microfiber cloths, low-water mop systems.

2. Inventory Tracking

Monitor stock of eco products across properties to avoid waste and ensure timely resupply.

3. Real-Time Quality Control

Inspectors can take photos and log feedback on eco compliance per task.

4. Sustainability Reporting

Generate reports that showcase your reduced chemical usage, ideal for client meetings or marketing.

Eco Cleaning Tools That Complement Green Products

  1. Microfiber Cloths: Reusable, effective, and require less chemical usage.
  2. HEPA Vacuums: Trap allergens without kicking dust back into the air.
  3. Steam Cleaners: Sanitize without chemicals, ideal for kitchens and bathrooms.
  4. Reusable Spray Bottles: Reduce single-use plastic waste.

Overcoming Common Objections

“Eco Products Don’t Work as Well”

Not true. Today’s top brands match or exceed traditional cleaners in performance. The key is proper usage.

“They’re Too Expensive”

While initial costs may be slightly higher, fewer health risks, reusable packaging, and reduced damage to property surfaces balance out long term.

“My Clients Don’t Care”

That may be true now, but regulations and guest expectations are changing fast. Getting ahead now positions you as a market leader.

Future Trends in Eco Cleaning

  • Refill Stations: Reducing packaging waste by offering bulk supply stations.
  • AI-driven Task Routing: Assigning cleaners based on eco product availability and equipment.
  • Blockchain for Traceability: Ensuring green certifications are genuine.

Action Plan for Cleaning Companies

  1. Choose your eco product suppliers.
  2. Create a transition timeline (2-3 months).
  3. Digitize your SOPs using Doinn.
  4. Communicate your green initiative in your branding.
  5. Track results and optimize continuously.

Conclusion: The Time to Go Green Is Now

Eco cleaning products are not just a trend—they are the foundation of future-ready cleaning businesses. Clients demand it, regulations are moving towards it, and the benefits for teams and guests are undeniable.

With tools like Doinn, implementing these changes becomes structured, trackable, and scalable. Whether you manage 10 properties or 500, integrating eco cleaning practices is your competitive advantage.