Brazil A Game-Changer for Doinn & Vacation Rental Industry
As the vacation rental industry continues to grow and evolve, the Brazilian market shows grat promises of significant growth potential, according to Reuters only in “Rio’s Ipanema neighborhood, there is now one Airbnb listing for every seven homes, an analysis done of Airbnb data collected by analytics firm AirDNA showed.”
This is why it’s no surprise that at Doinn we have our sights on expanding our presence in this dynamic region. In this article, we’ll explore the opportunities presented by the Brazilian market, why investing in this market is a smart move, and how Doinn’s software has started revolutionizing the vacation rental operations for property managers in the country.
For years, Doinn has been closely monitoring the ever-evolving trends in the short-term rental sector in Brazil.
According to our CEO Noelia Novella: “Finally, we believe the industry has reached the right level of maturity for Doinn to bring its unique value and enhance cleaning operations and associated services.”
The initial response has been exceptional, indicating a positive reception from cleaning teams, companies, and key property managers in the short-term rental sector in São Paulo.
Growth in the Brazilian Market
Brazil has emerged as a key player in the global vacation rental market, with a steady increase in demand for short-term rental properties. The country’s diverse landscapes, vibrant culture, and warm hospitality have made it a sought-after destination for travelers from around the world.
According to this year’s PriceLabs’ World STR Index Brazil shows promising indicators, such as:
In January 2024 the occupancy rate varied between 18%-49%, hitting its peak! Actually, the peak months were generally at the end of the year (December-January), most likely because of the holiday season.
The amount of active listings went from 262K in January 2021 to 535K in January 2024. This is almost double the amount of properties!
Definitely, the rise of online booking platforms and the growing popularity of alternative accommodations have also contributed to the expansion of Brazil’s vacation rental sector. As a result, property managers have a prime opportunity to capitalize on this trend and maximize their property’s potential.
Why to Invest in a Growing Market Such as Brazil
Investing in a growing market like Brazil offers numerous advantages for property managers in the vacation rental industry.
And it is not only because of the increasing number of travelers choosing vacation rentals over traditional hotels which is a phenomenon we’ve already seen happening in other markets.
The current stability Brazil has is really tempting compared to for examples the European restrictions which is also a trend that is slowly coming to other markets, but for now the country remains as a safe bet to invest.
Brazil’s diverse tourism offerings, from bustling urban centers to pristine beaches and lush rainforests, provide property managers with a wide range of opportunities to attract guests.
By leveraging the potential of this burgeoning market, property managers can expand their portfolio, increase their revenue streams, and establish themselves as leaders in the industry.
Furthermore, Brazil’s favorable exchange rates and lower operating costs compared to other popular tourist destinations make it an attractive investment opportunity for property managers looking to maximize their returns.
How Doinn Software is Dominating the Brazilian Market
Doinn was born 9 years ago in Lisbon and it has now Doinn has become the trusted tech partner for property managers and cleaning providers in the industry. Currently Doinn has been chosen by more than 1,000 customers globally.
Doinn allows property managers to ingrate their bookings and automate through AI the creation of cleanings, maintenance or inspections services through booking syncs while coordinating, communicating, and managing all tasks in one platform.
In this era of digital transformation, property managers need efficient tools to streamline their operations and deliver exceptional service to their guests. This is where Doinn comes into play.
Doinn, having already established its presence in various international markets, sees this expansion as an opportunity to provide innovative solutions and enhance property operations in one of the world’s most dynamic markets.
In our CEO’s words: “We believe that Brazil is not only a growing market but also a conducive environment for our platform and services. We are excited to contribute to the operational efficiency of short-term rental sector businesses in Brazil.”
In conclusion, Doinn’s entry into the Brazilian market presents an exciting opportunity for property managers in the vacation rental industry to elevate their operations and capitalize on the country’s growing demand for short-term accommodations.
By embracing innovative solutions like Doinn’s software, property managers can position themselves at the forefront of Brazil’s thriving vacation rental market while delivering exceptional experiences that keep guests coming back for more.
