Cleaning Company Best Practices to Outshine Your Competition
Running a cleaning company can be challenging in today’s competitive market, but with the right strategies, it’s possible to grow your operations, increase revenue, and make a good impression on clients.
To succeed with your cleaning company it is important to understand some key areas:
- Understanding your competition: By knowing what sets your competitors apart, you can better position your own cleaning company to stand out in the market.
- Providing competitive pricing: By analyzing the pricing models & services of your competitors you can make informed decisions about how to price your own services.
- Providing excellent customer service: Treating customers well and meeting their needs is crucial for any business.
- Using technology: Leveraging technology can help you work more efficiently and provide better service.
- Knowing your customer: In this case, we’ll be referring to cleaning companies working with vacation rentals or hospitality properties.
Cleaning vacation rentals is crucial because it directly affects guest reviews & booking rates. Since you don’t have regular housekeeping services, your team likely checks every detail in the property to ensure the best possible quality. It’s essential for your cleaning company to use a digital system to manage services & communicate with clients.
In today’s fast-paced digital world, having a central platform to assign tasks track progress, and streamline communications with your team and clients offers significant advantages. This efficiency means more time to focus on growing your company instead of dealing with administrative challenges.
In the upcoming article, we’ll discuss the importance of technology & other proven strategies that will help you grow your business & increase your revenue.
Providing exceptional customer service
Exceptional customer service is a cornerstone of any successful cleaning company. Providing a high level of customer service not only helps to retain existing customers, but also attracts new ones through positive word-of-mouth and online reviews.
This means going above and beyond to meet and exceed customer expectations, whether it’s through timely and thorough cleaning services, responsive communication, or personalized attention to each client’s needs.
Here is where technology comes in, part of consolidating your business and offer a differentiate service is giving your customers and app where they can have all of the information regarding their services.
Embracing technology through a cleaning app can revolutionize your operations. These apps automate scheduling, task assignments, and communication, saving you time and reducing errors.
For instance, apps like Doinn integrate with your customers booking systems to synchronize cleaning schedules, ensuring no property is overlooked.
A great example is Fantastic Services, a UK-based company that provides cleaning and home maintenance services. By leveraging a comprehensive app to manage their workforce, they offer seamless booking and service coordination, which has allowed them to expand across multiple European cities.
Similarly, Doinn empowers cleaning companies to invite property managers to collaborate seamlessly, fostering efficient communication and accountability. Take a look below on how easy is to invite customers from Doinn platform:
Adopting a cleaning company app is not just about saving time; it’s about creating a professional edge that clients can trust, ultimately helping you grow your business.
Build an online presence
In today’s digital age, having an online presence is essential for any business, including cleaning companies. This means having a website that showcases your services, pricing,, as well as maintaining active social media.
A strong online presence not only makes it easier for potential clients to find and contact you, but also helps to build trust and credibility in the eyes of consumers.
The challenge? This is not an easy task, since you’ll need to spend time on SEO to help improve your online visibility.
That’s why choosing platforms like Doinn, allows you to focus on this other areas while we take care of the operational processes.
Aditionally, giving customers an online solution as part of your services adds a level of transparency that later builds trust with property managers that enhances your company’s reputation.
Automated tools can enhance this process. Sending post-service summaries or reminders via a cleaning company app for upcoming services helps keep clients engaged and satisfied.
Equally important having an online presence will help you collect customer reviews and use this as testimonials to drive new clients.
Encouraging satisfied customers to leave testimonials on platforms like: Facebook, Instagram or Google My Business helps you build trust and expand your reach.
For instance, Helpling, a cleaning platform operating in Germany and across Europe, actively gathers reviews from their customers and prominently displays them on their website.
Offering specialized cleaning services
One way to set your cleaning company apart from the competition is by offering specialized cleaning services that cater to specific needs or industries.
For example, you could focus on providing deep cleaning services for villas, or offer eco-friendly cleaning options for environmentally conscious customers.
Similarly, by offering specialized services such as linen rental, you can tap into a lucrative sector. Expanding your services also allows you to cross-sell.
For instance, offering add-ons like carpet cleaning or window washing can increase your average ticket size and make your company a one-stop solution for clients.
By honing in on a niche market or specific cleaning expertise, you can position your business as a go-to solution for clients with unique cleaning needs.
In addition to attracting new clients, offering specialized cleaning services can also help you command higher rates for your expertise. Clients are often willing to pay a premium for specialized services, making it a lucrative opportunity for your cleaning company.
Is the case of our customer Qbees Cleaning Australia, who have become experts in airbnbs cleanings, and they’ve established their brand around this strong reputation.
Investing in employee training and development
The success of any cleaning company is heavily reliant on the skills and professionalism of its employees. By investing in ongoing training and development for your cleaning staff, you can ensure that they are equipped with the knowledge and expertise needed to deliver exceptional service to your clients.
For one thing, a recent global survey found that companies are 17% more productive and 21% more profitable when they offer training programs, showcasing the profound impact of a well-prepared team.
That’s where Doinn comes in, ensuring every team member is accounted for and supported. Plus, our platform, your team benefits from continuous training and performance follow-ups, guaranteeing the exceptional service quality that property managers expect.
By using Doinn, your team will learn:
- Use an app to communicate with cleaners about services quickly and efficiently.
- Check job services summaries thanks to the start and stop tracker directly through the app.
- Be informed on properties conditions and ensuring accountability.
- Provide feedback and create an open communication line between parties.
These features not only strengthen your team’s dedication but also create a positive work environment that translates into better service for clients.
Furthermore, thanks to Doinn’s employee-focused solution, you’ll be able to track and recognize achievements, such as:
- Celebrating a cleaner with the highest service completion rate.
- Offering performance-based rewards to top-performing staff.
- Introducing transparent performance measurement systems to encourage growth.
In conclusion, providing exceptional customer service, offering specialized cleaning services, building a strong online presence, implementing referral programs, and technology are all essential strategies for success in the cleaning industry.
By prioritizing these areas of focus, you can differentiate your business from competitors, attract new clients, retain existing ones, and build a strong foundation for long-term growth and success.
