Hamlet

Noah Marshall, CEO of Hamlet, believes content is king and that in 2022 it has been raised to a whole new level with the unleashing of the creator’s economy. 

We’ve heard those terms a lot lately – content and creative economy. In a recently published article, covered by Phocuswright, they talk about how Trip.com seems to be enhancing engagement between travelers and partners through an expanded content offering on its channels. The Ctrip Community travel sharing space on Ctrip, and Star Hub, the Group’s enhanced marketing tool for suppliers to increase marketing activities, generated a total GMV of RMB 1 billion in the last 30 days. The Ctrip Livestream also generated a total GMV of RMB 10 billion.

While those are large-scale scenarios, the role of content in travel and hospitality is multifaceted and permeates all levels of marketing and distribution. Noah Marshall, CEO of Hamlet, says that his vacation rental company’s growth is thanks to content, because it drives awareness and traffic, and plays a big part in inspiring travel ideas. Have you noticed how a destination surges in popularity when a social media post about it goes viral? 

But, becoming a travel content creator isn’t as easy as uploading the property profile in an OTA, the creative economy, like any industry, requires thought, skill, and plenty of strategizing. However, sometimes the easiest way to start is by just doing something and with the right partners.

A few weeks ago, Noah accepted the challenge of sharing his story with everyone. Working with Doinn and Avantio allows him to grow nationally and with direct bookings.

The pandemic brought me from San Francisco to my birth town, a Colorado town at the base of the Rocky Mountains’ Tenmile Range. The lay-offs were hard for me as a hotelier, but it gave me the chance of starting my own business learning basically all from scratch about the vacation rental industry, including which softwares should be my travel buddies for this new adventure.

Breckenridge

I saw immediately the added value of using Doinn, selecting, scheduling and tracking service partners is one of the hardest parts of running your short-term rental operation. Doinn´s tools let me manage and assign work to their outsourced teams (like cleaning, maintenance, linen delivery, etc.) 

They have trained cleaners, I´m not great on that part and the check-lists, insights for me to see the cleaning performance, auto-scheduling tools sync-ed with the reservation calendars and with different flows, based on rules I set for each reservation, guest type, property attribute, length of stay, etc 

Through them I got to know about Avantio because Doinn integrated their API to pull instantly any reservation update. 

Avantio´s website creator is very easy to customize and update, has all the social media plug-ins, widgets, Whatsapp web, and MailChimp integration for ultimate connectivity which is very important for me. 

Increasing the traffic to Hamlet website with SEO and marketing tools it’s not just saving Noah on OTA fees with direct bookings through his site but it’s also key to attract new property owners and increase his portfolio.

With this growth mindset, he could not limit himself to nearby properties,

Every profitable opportunity should be taken, there are PMCs that work with properties with small margins because they are backed by huge rounds of investment, but I’m a solo entrepreneur, my time it´s 100% optimized and my money, even more!

The problem?

For Noah, it was very difficult to deal with the daily tasks and operations of his properties, his background in the hospitality industry is in revenue management, he didn’t have previous housekeeping experience

I actually asked for advice about Doinn to my former hotel colleagues, as you know,they even asked me to make them an intro with them for the hotel! 

Working in an international hotel chain for most of his professional career, gave Noah an international business perspective but with such a small “team” his growth has been more national than international, at least for now! 

I feel still I could grow more and some of my clients are now investing in Cancun and Dominican Republic, I know I have the knowledge and the tools but I still have to think about it better

 

Doinn + Avantio: The perfect solution

Noah has been host for more than 2 years with Doinn and 18 months with Avantio. Despite managing 47 properties in several cities on his own, he sleeps well at night knowing that he doesn’t have to worry about his business. These integrations have helped him save a lot of time and money, so now he can focus on what’s most important: taking care of guests and give attention to the property owners

He has consolidated his business to improve his service and income levels. With his testimony you will know the advantages of the convergence of these two solutions

Want more clients and profits? Join Noah’s story by consolidating your business into an integrated system